Co-Production in Business Counselling in Microfinance Setting: A Conceptual Approach

Abstract

Recent developments in service literature highlight the importance of co-production between the firm and the client in order to create value. This paper presents a model of co-production within the context of microfinance provision and investigates the dyadic relationship between Counsellors from Microfinance Institutions (MFIs) and the Owner Managers of Micro and Small Enterprises (MSEs). The paper develops a conceptual model that identifies the factors that facilitate co-production between Counsellors and Owner Managers. It also identifies co-production outcomes relating to MSEs and MFIs concerned. The model offers researchers a framework for empirical studies in the microfinance setting. Furthermore, microfinance policy makers can use this model to formulate strategies that offer many benefits to both MFIs and Owner Managers.