CULTURAL NORMS AND THEIR EFFECT ON ENTREPRENEURIAL ENDEAVORS: PERSPECTIVES FROM BANGLADESH

Abstract

This paper explores the effect of traditional practices and cultural norms on entrepreneurship and business success in Bangladesh. Using a constructive survey questionnaire, data was collected from 172 businesspersons. Factor analysis and regression analysis were employed to analyze the data. The findings highlight that traditional family structures, gender roles, social hierarchies and traditional business networks significantly influence entrepreneurship in Bangladesh. These factors can either enable or hinder entrepreneurial activities, access to resources and funding, and decision-making processes. The study also identifies challenges faced by entrepreneurs because of traditional practices and cultural norms, such as limited resources for female entrepreneurs and barriers to fair competition. Based on the findings, implications are drawn for policy development, programming within educational institutions and entrepreneurial practice.