Market Opportunity Analysis in Thailand: Case of Individual Power Sources by Thermoelectric-Generator Technology for Portable Electronics

Abstract

Thermoelectrics, an energy-conversion technology, has been developed for its potential to support portable electronics with an innovative power source. Primarily focusing on the metropolitan market in Thailand, the study, thus, aimed at the market insight into portable electronics users’ characteristics and opinions of thermoelectric-generator (TEG) technology commercialization. The business research was conducted to analyze their behaviors for power-supply lacking problems, encountering heat or cold sources, purchasing decision for a TEG-based charger and key decision factors. For practical applications, an innovative TEG-based charger should be more flexible by harnessing various heat or cold sources from ambient situations to generate electrical power.