The Digital Platform Experience of a Leading Country in Wine Tourism: From COVID-19 to the New Era

Abstract

The paper’s goals are to comprehend strategies for tourism destinations after the coronavirus. The research question (RQ) is if the digital platform experience of a leading country in wine tourism can help to overcome COVID-19 and to turn the sector. The general topics related to destinations, specifically Italian wine tourism destinations, have been elaborated on in the introduction. Starting with a literature review relating to the destination tourism crisis in the tourism sector, the paper highlights the potential and basic lessons for coping with the current crisis. The method, which is connected to a wine tourism destination in Italy, emphasizes both qualitative and quantitative approaches. The results demonstrate the best practices as well as the bottlenecks. The discussions would result in the creation of strategic alternatives specific to the sector and its destinations. The study limits, considering bottlenecks that might arise in the future. The findings emphasize that the sector requires substantial funding from information and communication technology (ICT) to build smart destinations.