CREATING VALUE IN NETWORKS

Abstract

Recent studies has pointed out the emergence of a new model of network, called value creation networks (VCNs), to respond effectively to changes in the business environment and customer demands. VCN model posits networks, communities of individuals, and refusal of a centralized mindset as the core elements of their frame of reference. Their networked configuration is characterized by flatter hierarchy and teambased work organization, to respond efficiently to changes in the business environment. The aim of this introductory paper is to discuss some strategic issues concerning VCNs: their concept of value,their strategic role in the so-calledknowledge economy, their intangible benefits. Moreover, we highlight theopportunities deriving from informationand communication technologies (ICTs) to create further intangible value. In the final section, werelate the other papers in this special issue to our discussion.