A COMPARATIVE STUDY OF PERFORMANCE OF THE DESIGN STRATEGIC GROUPS AND DESIGN STRATEGIES-Reference-Cited by-同舟云学术

A COMPARATIVE STUDY OF PERFORMANCE OF THE DESIGN STRATEGIC GROUPS AND DESIGN STRATEGIES

Published:2004-12 Issue:04 Volume:01 Page:373-392
ISSN:0219-8770
Container-title:International Journal of Innovation and Technology Management
language:en
Short-container-title:Int. J. Innovation Technol. Management

Author:

CHANG WEN-CHIH¹,HSU YEN²

Affiliation:

1. Graduate School of Design, National Taiwan University of Science and Technology, 43 Keelung Road, Section 4, Taipei 106, Taiwan, ROC

2. Graduate School of Design, National Taiwan University of Science and Technology, 43 Keelung Road, Section 4, Taipei 106, Taiwan, ROC

Abstract

The results generated from a questionnaire survey conducted in the period of 2002 to 2003 have shown that Taiwanese home appliance firms' product design strategy can be classified into passive response, aggressive response, and R&D focus groups according to characteristics classified by factor analysis and cluster analysis. Differences in issues related to the design strategy adopted by each group are highlighted from case studies. Performance in new product development differs among strategic groups. Overall, the aggressive response group performs the best, followed by the R&D focus group, and finally the passive response group. Some relationships between the design strategy related issues adopted by each strategic group and performance have been found after comparisons between them.

Publisher

World Scientific Pub Co Pte Lt

Subject

Management of Technology and Innovation

Link

https://www.worldscientific.com/doi/pdf/10.1142/S0219877004000271

Reference40 articles.

1. New Product Strategy, Structure, Process, and Performance in the Telecommunications Industry

2. Product Design

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