How to Organize Digital Innovation? The Role of Involvement, Structure, and Technology

Abstract

Innovation, especially digital innovation, is indispensable for organizations that want to remain competitive. Employees play a crucial role in developing innovations, but the use of digital technologies for innovation methods that foster employee-driven innovation has rarely been researched. Using a sample of 215 participants and two innovation methods (i.e. digital, non-digital), we show that employees value a digital innovation more if they are involved in the digital innovation, the involvement follows a structured process, and the digital innovation process uses digital technologies. These results have implications for both practice and the innovation and information systems literatures.