ADVERTISING IN THE SZNAJD MARKETING MODEL-Reference-Cited by-同舟云学术

ADVERTISING IN THE SZNAJD MARKETING MODEL

Published:2003-01 Issue:01 Volume:14 Page:95-98
ISSN:0129-1831
Container-title:International Journal of Modern Physics C
language:en
Short-container-title:Int. J. Mod. Phys. C

Author:

SCHULZE CHRISTIAN¹

Affiliation:

1. Institute for Theoretical Physics, Cologne University, Köln D-50923, Euroland

Abstract

The traditional Sznajd model, as well as its Ochrombel simplification for opinion spreading, is applied to marketing with the help of advertising. The larger the lattice, the smaller the amount of advertising is needed to convince the whole market.

Publisher

World Scientific Pub Co Pte Lt

Subject

Computational Theory and Mathematics,Computer Science Applications,General Physics and Astronomy,Mathematical Physics,Statistical and Nonlinear Physics

Link

https://www.worldscientific.com/doi/pdf/10.1142/S0129183103004255

Reference5 articles.

1. Social percolation and the influence of mass media

2. OPINION EVOLUTION IN CLOSED COMMUNITY

3. SIMULATION OF SZNAJD SOCIOPHYSICS MODEL WITH CONVINCING SINGLE OPINIONS

4. Dynamic models of segregation†

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