Entrepreneurial Orientation and Innovation Intensity: A New “Mediated-Moderated” Model Empirical Validation in the Tunisian Context

Abstract

Much of the prior research on entrepreneurial orientation (EO) has focused on its determinants. This paper attempts to extend a point of view by which the EO allows to grasp the internal and external organizational conditions in order to update its business opportunities and innovate (Aloulou and Fayolle, 2005). The study examines the link between entrepreneurial orientation and innovation intensity through intellectual capital in a turbulent context. Research features were drawn in the light of the literature review and access to the ground. After stimulating the debate on the EO phenomenon and ensuring a critical revisit of its approach, the empirical basis was formed by 155 questionnaire surveys among industrial companies active in Tunisia. The mediating role of intellectual capital and the moderating role of environmental turbulence are highlighted while detecting the context specificities. Analysis reveals important contributions in the management research field.