The Efficacy of Grounded Theory as a Methodology to Map the Strategic Behaviour of Small Organisations: A Reflexive Practitioner Evaluation

Abstract

This collaborative paper aims to reflexively evaluate the versatile and comprehensive application of grounded theory, comparatively using two studies researching the strategic behaviour of small organisations within a small island state. The methodological stance adopted is that of practitioner researchers, critically analysing the research positioning and processes in two large grounded theory studies that mapped the competitive behaviours of some 100 small businesses in the small island EU state of Malta. The study evaluates grounded theory processes and actions taken in the two studies, depicting the systematic collection, comparison and analysis of the data gathered, concept generation, continuous interaction between actions and context, use of in-depth interviews combined with quantitative data, coding, mapping and categorisation of the data collected, and the use of MAXQDA as a viable software tool to carry out grounded theory. This practitioner research study comprises detailed practice-related implications for the use of grounded theory in researching small organisations, in a manner that a novice grounded theory practitioner can adopt and a manager in a small business can appreciate.