Preface — Special Issue: Operational Research Models for E-Commerce Platforms: Business Model Innovation

Abstract

E-commerce platforms are digital marketplaces for selling goods and services online. Operational research (OR) models support business model innovation in e-commerce platforms. This issue covers eight papers that utilize OR models to examine business model innovation in e-commerce platforms. They all introduce new research problems and concepts, develop novel and rigorous OR methodologies to tackle them, and present innovative OR applications according to the real problems in e-commerce platforms. Based on the eight papers’ discussions, we propose future research directions.