A Relatively Unbiased Measure of Discrimination Ability in Product Design: An Addendum to Buchanan and Henderson (1992)
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Published:1995-05
Issue:2
Volume:14
Page:250-252
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ISSN:0732-2399
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Container-title:Marketing Science
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language:en
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Short-container-title:Marketing Science
Author:
Henderson Pamela W.,Buchanan Bruce
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management