Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions-Reference-Cited by-同舟云学术

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Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions

Published:2002-02 Issue:1 Volume:21 Page:14-31
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Yang Sha¹,Allenby Gerg M.²,Fennell Geraldine³

Affiliation:

1. A. Gary Anderson Graduate School of Management, University of California, Riverside, California 92521

2. Fisher College of Business, Ohio State University, 2100 Neil Avenue, Columbus, Ohio 43210

3. 59 Rennell Street, #16, Bridgeport, Connecticut 06604

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.21.1.14.159

Reference33 articles.

1. Using Extremes to Design Products and Segment Markets

2. Marketing models of consumer heterogeneity

3. Efficient choice set designs for estimating availability cross-effects models

4. Situational Variables and Consumer Behavior

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