Encouraging Eco-driving with Post-trip Visualized Storytelling: An Experiment Combining Eye-Tracking and a Driving Simulator

Abstract

Air pollution contributes to global warming and climate change, leading to extreme weather events and rising sea levels. Promoting sustainable practices has become the focus of policy programs and awareness campaigns. In this study, we propose an effective and powerful way to promote eco-driving behaviors by drawing on data storytelling. Our study shows that animated narrative and narrative sequence can trigger varying emphases on the feasibility and desirability of eco-driving practices, affecting actual driving behaviors and attitudes toward efficient driving. Specifically, in two experiments, we find that a chronological narrative sequence with animation improves subsequent driving efficiency and efficient driving attitudes. Visualization designers may consider employing narrative sequence and animation to facilitate individuals’ information comprehension and behavioral changes. Policymakers can also encourage ecological practices through effective designs of data storytelling.