The Digital Undertow: How the Corollary Effects of Digital Transformation Affect Industry Standards

Author:

Scott Susan1ORCID,Orlikowski Wanda2ORCID

Affiliation:

1. Information Systems and Innovation Group, Department of Management, The London School of Economics, London WC2A 2AE, United Kingdom;

2. Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142

Abstract

Digital transformation research shows how waves of digitalization produce strategic changes within and across firms, enabling new forms of value creation. We argue that different but no less important processes of digital transformation are generated by the undertow produced by these waves. Digital undertow, a corollary effect of waves of digitalization, profoundly influences how firms operate by transforming the industry standards that coordinate and regulate their core business activities. This is producing what we refer to as digital displacement, a process that is significantly challenging the capacity of standards to effectively manage industry operations in the digital age.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems,Management Information Systems

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