Value of Information Sharing via Ride-Hailing Apps: An Empirical Analysis

Author:

Rhee Kyung Sun (Melissa)1,Zheng Jinyang2ORCID,Wang Youwei3ORCID,Tan Yong4ORCID

Affiliation:

1. Warrington College of Business, University of Florida, Gainesville, Florida 32611;

2. Krannert School of Management, Purdue University, West Lafayette, Indiana 47907;

3. School of Management, Fudan University, 200433 Shanghai, China;

4. Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

Abstract

This study examines the effects of an information sharing restriction policy that restricts taxi drivers’ access to ride requests via ride-hailing apps. We show that the policy significantly decreases the ridership of an affected taxi fleet during times of enforcement but significantly increases the demands at some times of nonenforcement after launch. Furthermore, the traffic on public transportation, including metro, bus, ferry, and park & ride, and the congestion on the surface roads and expressways significantly increase after launching the policy during both enforcement and most nonenforcement times. We also show that the profitability of taxi fleet decreases after the restriction, which supports the notion that information sharing via ride-hailing apps enables them to match not only with more orders but also with those of higher marginal profit. These findings suggest that information sharing via ride-hailing apps can improve the utilization of existing taxi capacity, which further alleviates traffic during alternative times and the burden placed on alternative transportation modes. Policymakers and platform managers should dissect the value of information sharing from that of other aspects (e.g., changes in supply) in on-demand platforms and design policies that more specifically restrict the harmful aspects rather than restricting the use of such apps.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems,Management Information Systems

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