The Influence of Media Capabilities on Knowledge Contribution in Online Communities

Author:

Liao Gen-Yih12ORCID,Huang Tzu-Ling3ORCID,Dennis Alan R.4ORCID,Teng Ching-I567ORCID

Affiliation:

1. Department of Information Management, Chang Gung University, Taoyuan 333, Taiwan;

2. Department of Nursing, Chang Gung Memorial Hospital, Taoyuan Branch, Taoyuan 333, Taiwan;

3. Department of Information Management, National Central University, Zhongli 320, Taiwan;

4. Operations and Decision Technologies Department, Kelley School of Business, Indiana University, Bloomington, Indiana 47405;

5. Graduate Institute of Management, Chang Gung University, Taoyuan 333, Taiwan;

6. Department of Physical Medicine and Rehabilitation, Chang Gung Memorial Hospital, Linkou Main Branch, Taoyuan 333, Taiwan;

7. Department of Business and Management, Ming Chi University of Technology, Taishan 243, Taiwan

Abstract

Online communities (OCs) have historically focused on building knowledge repositories, but as OCs add more synchronous communication, it is important to understand how different communication capabilities influence user commitment, individual growth, and knowledge contribution. We studied 452 members of a popular OC in Taiwan and found that both connectivity (direct user-to-user interaction) and communality (knowledge repositories) influence member commitment, but connectivity has a stronger influence than communality on knowledge contribution and individual growth. We also found that four media capabilities (transmission velocity, parallelism, symbol sets, and reprocessability) have strong influence on both connectivity and communality. These findings suggest that managers of OCs should add software capabilities that help OC members find like-minded members, enable instant messaging among members, and provide richer communication beyond simple text messages.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems,Management Information Systems

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