The Effect of Gender Expectations and Physical Attractiveness on Discussion of Weakness in Online Professional Recommendations

Abstract

Companies are using online professional networks at an increasing rate to find qualified candidates to interview for job openings. Although recommendations published on these sites can provide valuable information and influence hiring decisions, the information may suffer from credibility issues due to the medium by which it is shared. In this study, we investigate whether including a discussion of a candidate’s weakness in a recommendation may be an effective way to increase the perceived credibility of the recommender and thereby improve the candidate’s chance of receiving an interview. We surveyed hiring managers and recruiters to collect data to measure the impact different recommendations have on their decisions. Our findings show that including a discussion of weakness in a recommendation increases the perceived credibility of the recommender, which has a positive effect on the candidate’s likelihood of being interviewed. However, when the discussion of weakness counters common gender-based expectations, it is harmful. When the discussion of weakness is consistent, it is helpful. Furthermore, we find that the physically attractive candidates (as shown in their profile picture) are harmed regardless of the weakness discussed. We investigate this further and find that additional discussion of the candidate’s strengths can reduce the negative impact of the discussion of weakness, but only if the strengths are consistent with common gender-based expectations.