Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols-Reference-Cited by-同舟云学术

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Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols

Published:1993-08 Issue:3 Volume:12 Page:280-303
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Bolton Ruth N.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.12.3.280

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