Opinion Leadership and Social Contagion in New Product Diffusion-Reference-Cited by-同舟云学术

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Opinion Leadership and Social Contagion in New Product Diffusion

Published:2011-03 Issue:2 Volume:30 Page:195-212
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Iyengar Raghuram,Van den Bulte Christophe,Valente Thomas W.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1100.0566

Reference57 articles.

1. Sociometric Location and Innovativeness: Reformulation and Extension of the Diffusion Model

2. Neighborhood effects and trial on the internet: Evidence from online grocery retailing

3. Where Consumers Diverge from Others: Identity Signaling and Product Domains

4. Social Contagion and Innovation: Cohesion versus Structural Equivalence

5. Assessment of the Psychometric Properties of an Opinion Leadership Scale

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