Visual Finance: The Pervasive Effects of Red on Investor Behavior
Author:
Affiliation:
1. University of Kansas, Lawrence, Kansas 66045;
2. Miami Herbert Business School, University of Miami, Coral Gables, Florida 33146;
3. Cox School of Business, Southern Methodist University, Dallas, Texas 75275
Abstract
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
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