Estimating Large-Scale Tree Logit Models

Author:

Jagabathula Srikanth1ORCID,Rusmevichientong Paat2ORCID,Venkataraman Ashwin3ORCID,Zhao Xinyi4

Affiliation:

1. Stern School of Business, New York University, New York, New York 10012;

2. Marshall School of Business, University of Southern California, Los Angeles, California 90089;

3. Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080;

4. Amazon Advertising, Palo Alto, California 94301

Abstract

In “Estimating Large-Scale Tree Logit Models,” S. Jagabathula, P. Rusmevichientong, A. Venkataraman, and X. Zhao tackle the demand estimation problem under the tree logit model, also known as the nested logit or d-level nested logit model. The model is ideal for scenarios in which products can be grouped naturally based on their attributes into a hierarchy or taxonomy, such as flight itineraries grouped by departure time (morning or evening) and number of stops (nonstop or one stop). The current estimation methods are not practical for real-world applications that can involve hundreds or even thousands of products. The authors develop a fast, iterative method that computes a sequence of parameter estimates using simple closed-form updates by exploiting the structure of the negative log-likelihood objective. Numerical results on both synthetic and real data show that their proposed algorithm outperforms state-of-the-art optimization methods, especially for large-scale tree logit models with thousands of products.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Management Science and Operations Research,Computer Science Applications

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