Loyalty Program Liabilities and Point Values
Author:
Affiliation:
1. INSEAD, 77305 Fontainebleau, France;
2. Graduate School of Business at Stanford University, Stanford, California 94305;
3. MIT Sloan School of Management, Cambridge, Massachusetts 02142
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
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