Adaptive Influence Maximization: Adaptability via Nonadaptability

Author:

Du Hongmin W.1,Du Yingfan L.2,Zhang Zhao3ORCID

Affiliation:

1. Accounting and Information Systems Department, Rutgers University, Piscataway, New Jersey 08854;

2. Department of Finance, University of Texas, Austin, Texas 78712;

3. School of Mathematical Sciences, Zhejiang Normal University, Jinhua, Zhejiang 321004, China

Abstract

Adaptive influence maximization is an important research problem in computational social networks, which is also a typical problem in the study of adaptive processing of information and adaptive construction of objects. In this paper, we propose a new method that reduces the adaptive influence maximization problem into a nonadaptive one in a different social network, so that an adaptive optimization can be solved by those methods for nonadaptive optimization. In addition, we provide a new approximation algorithm for the submodular maximization problem with a knapsack constraint, which runs in [Formula: see text] time and has performance ratio [Formula: see text], where n is the number of nodes in the network. The ratio is better than the best known previous one with the same running time. History: Accepted by Erwin Pesch, Area Editor for Heuristic Search & Approximation Algorithms. Funding: This research is supported in part by the National Natural Science Foundation of China [Grant U20A2068].

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

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