A Theory of Combative Advertising-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

A Theory of Combative Advertising

Published:2009-01 Issue:1 Volume:28 Page:1-19
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Chen Yuxin,Joshi Yogesh V.,Raju Jagmohan S.,Zhang Z. John

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1080.0385

Reference49 articles.

1. Barriers to New Competition

2. Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship

Cited by 95 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How to achieve targeted advertising with the e-commerce platform’s membership system?;Omega;2025-01

2. Advertising strategies of one e-commerce platform and competitive sellers in a supply chain under agency mode;INFOR: Information Systems and Operational Research;2024-08-30

3. Product Safety and Liability with Deceptive Advertising and Moral Hazard;Marketing Science;2024-07-25

4. Hydrogeochemical characteristics of shallow groundwater and salinization evaluation in the coastal aquifers of Cangzhou, China;Frontiers in Marine Science;2024-05-16

5. Don’t Hurry, Be Happy! The Bright Side of Late Product Release;Marketing Science;2024-04-30

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3