Advertising Experiments at the Campbell Soup Company-Reference-Cited by-同舟云学术

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Advertising Experiments at the Campbell Soup Company

Published:1989-02 Issue:1 Volume:8 Page:57-71
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Eastlack Joseph O.,Rao Ambar G.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.8.1.57

Cited by 68 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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