An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace-Reference-Cited by-同舟云学术

An Empirical Analysis of Seller Advertising Strategies in an Online Marketplace

Published:2020-03 Issue:1 Volume:31 Page:37-56
ISSN:1047-7047
Container-title:Information Systems Research
language:en
Short-container-title:Information Systems Research

Author:

Sun Haoyan¹,Fan Ming²^ORCID,Tan Yong²^ORCID

Affiliation:

1. Department of Decision and Technology Analytics, College of Business, Lehigh University, Bethlehem, Pennsylvania 18015;

2. Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems,Management Information Systems

Reference70 articles.

1. Do Organic Results Help or Hurt Sponsored Search Performance?

2. The Economic Worth of Celebrity Endorsers: An Event Study Analysis

3. Advertising Content

4. Consistent model and moment selection procedures for GMM estimation with application to dynamic panel data models

5. Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

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