Providing a Window of Opportunity for Converting eStore Visitors
Author:
Affiliation:
1. Lubar School of Business, University of Wisconsin–Milwaukee, Milwaukee, Wisconsin 53201
2. Department of Information and Operations Management, Mays Business School, Texas A&M University, College Station, Texas 77843
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems,Management Information Systems
Link
https://pubsonline.informs.org/doi/pdf/10.1287/isre.2016.0655
Reference37 articles.
1. An Analysis of Frequency and Duration of Search on the Internet
2. Online information search termination patterns across product categories and consumer demographics
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4. Modeling the Clickstream: Implications for Web-Based Advertising Efforts
5. Investigating Purchase Timing Behavior in Two Related Product Categories
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