Understanding User-Generated Content and Customer Engagement on Facebook Business Pages-Reference-Cited by-同舟云学术

Understanding User-Generated Content and Customer Engagement on Facebook Business Pages

Published:2019-09 Issue:3 Volume:30 Page:839-855
ISSN:1047-7047
Container-title:Information Systems Research
language:en
Short-container-title:Information Systems Research

Author:

Yang Mochen¹^ORCID,Ren Yuqing²^ORCID,Adomavicius Gediminas^ORCID

Affiliation:

1. Kelley School of Business, Indiana University, Bloomington, Indiana 47405;

2. Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems,Management Information Systems

Reference60 articles.

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5. Bad is Stronger than Good

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