Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps-Reference-Cited by-同舟云学术

Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

Published:2019-03 Issue:1 Volume:30 Page:154-174
ISSN:1047-7047
Container-title:Information Systems Research
language:en
Short-container-title:Information Systems Research

Author:

Ghose Anindya¹²^ORCID,Kwon Hyeokkoo Eric³^ORCID,Lee Dongwon²^ORCID,Oh Wonseok⁴^ORCID

Affiliation:

1. Leonard Stern School of Business, New York University, New York, New York 10012;

2. Korea University Business School, Korea University, Seoul 02841, Korea;

3. Nanyang Business School, Nanyang Technological University, Singapore 639798;

4. College of Business, Korea Advanced Institute of Science and Technology, Seoul 02455, Korea

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems,Management Information Systems

Reference16 articles.

1. The Effect of Stress on Consumer Saving and Spending

2. Hair JF, Black WC, Babin BJ, Anderson RE, Tatham RL (2006) Multivariate Data Analysis (Prentice Hall, Upper Saddle River, NJ).

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