Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters
Author:
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1070.0317
Reference69 articles.
1. Bayesian Statistics and Marketing
2. How Advertising Affects Sales: Meta-Analysis of Econometric Results
3. Testing Distributed Lag Models of Advertising Effect
4. Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship
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