Product Positioning and Competition: The Role of Location in the Fast Food Industry
Author:
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1070.0296
Reference36 articles.
1. Discrete Choice Theory of Product Differentiation
2. Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP
3. Price-Induced Patterns of Competition
4. Asymmetric Promotion Effects and Brand Positioning
5. Competitive Strategies for Late Entry into a Market with a Dominant Brand
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