Turner Blazes a Trail for Audience Targeting on Television with Operations Research and Advanced Analytics
Author:
Affiliation:
1. Turner Broadcasting System, Inc., Atlanta, Georgia 30318;
2. Catalina Marketing Corporation, Inc., St. Petersburg, Florida 33716
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management
Reference28 articles.
1. Media Revenue Management with Audience Uncertainty: Balancing Upfront and Spot Market Sales
2. Fitting Linear Mixed-Effects Models Usinglme4
3. Scheduling Commercials on Broadcast Television
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