Consumer Deliberation and Product Line Design
Author:
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1120.0736
Reference38 articles.
1. Information Gathering and Marketing
2. The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality
3. Buyer-Initiated vs. Seller-Initiated Information Revelation
4. A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles
5. Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?
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