The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs-Reference-Cited by-同舟云学术

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The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Published:2012-03 Issue:2 Volume:31 Page:216-235
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Kopalle Praveen K.,Sun Yacheng,Neslin Scott A.,Sun Baohong,Swaminathan Vanitha

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1110.0687

Reference54 articles.

1. Database Marketing

2. Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

3. Determining Segmentation in Sales Response across Consumer Purchase Behaviors

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