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Firm Strategies in the “Mid Tail” of Platform-Based Retailing

  • Published:2011-09 Issue:5 Volume:30 Page:757-775
  • ISSN:0732-2399
  • Container-title:Marketing Science
  • language:en
  • Short-container-title:Marketing Science

Author:

Jiang Baojun,Jerath Kinshuk,Srinivasan Kannan

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Cited by 366 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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