Competitive Mobile Geo Targeting
Author:
Affiliation:
1. New York University Shanghai, 200122 Shanghai, China
2. University of Connecticut, Storrs, Connecticut 06269
3. Boston University, Boston, Massachusetts 02215
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2017.1030
Reference30 articles.
1. Advertising Content
2. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
3. Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
4. Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data
5. Third-Degree Price Discrimination in Oligopoly: All-Out Competition and Strategic Commitment
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