The Strategic Implications of Scale in Choice-Based Conjoint Analysis-Reference-Cited by-同舟云学术

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The Strategic Implications of Scale in Choice-Based Conjoint Analysis

Published:2019-11-14 Issue: Volume: Page:
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Hauser John R.¹^ORCID,Eggers Felix²^ORCID,Selove Matthew³^ORCID

Affiliation:

1. Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142;

2. Faculty of Economics and Business, University of Groningen, 9747 AE Groningen, Netherlands;

3. The George L. Argyros School of Business and Economics, Chapman University, Orange, California 92866

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference42 articles.

1. Price Competition Under Mixed Multinomial Logit Demand Functions

2. Economic valuation of product features

3. The Theory of Stochastic Preference and Brand Switching

4. Consistently inconsistent: The role of certainty, acceptability and scale in choice

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