Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh-Reference-Cited by-同舟云学术

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Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh

Published:2015-07 Issue:4 Volume:34 Page:480-499
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Miller Grant,Mobarak A. Mushfiq

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2014.0845

Reference73 articles.

1. Managerial Fads and Fashions: The Diffusion and Rejection of Innovations

2. INSTITUTIONAL AND COMPETITIVE BANDWAGONS: USING MATHEMATICAL MODELING AS A TOOL TO EXPLORE INNOVATION DIFFUSION

3. Social Network Effects on the Extent of Innovation Diffusion: A Computer Simulation

4. Social norms and energy conservation

5. Distinguishing influence-based contagion from homophily-driven diffusion in dynamic networks

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