A Cross-Cohort Changepoint Model for Customer-Base Analysis
Author:
Affiliation:
1. Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130
2. Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2016.1007
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1. “Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model
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4. A Joint Model of Usage and Churn in Contractual Settings
5. Estimation of a Change Point in Multiple Regression Models
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