Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations
Author:
Affiliation:
1. Columbia Business School, Columbia University, New York, New York 10027
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Reference25 articles.
1. E-Customization
2. Time Series Analysis by State Space Methods
3. “Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model
4. Customer-Base Analysis in a Discrete-Time Noncontractual Setting
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