Author:
Briesch Richard A.,Dillon William R.,Fox Edward J.
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Reference35 articles.
1. Similarities in Choice Behavior Across Product Categories
2. Arnold SJ, Tigert DJ, Lusch RF, Darden WR Comparative analysis of determinants of patronageRetail Patronage Theory: 1981 Workshop Proc.(1982) TulsaCenter for Management and Economic Research, University of Oklahoma118124
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34 articles.
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