“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior-Reference-Cited by-同舟云学术

“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Published:2020-05 Issue:3 Volume:39 Page:516-539
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Guo Tong¹^ORCID,Sriram Srinivasaraghavan²^ORCID,Manchanda Puneet²^ORCID

Affiliation:

1. Duke University, Durham, North Carolina 27708

2. University of Michigan, Ann Arbor, Michigan 48109

Abstract

Disclosing marketing payments to physicians resulted in a robust decline in both branded and generic prescriptions in three best-seller classes, likely because of physician self-monitoring.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference33 articles.

1. Synthetic Control Methods for Comparative Case Studies: Estimating the Effect of California’s Tobacco Control Program

2. Comparative Politics and the Synthetic Control Method

3. The Sunshine Act — Effects on Physicians

4. The Dirt on Coming Clean: Perverse Effects of Disclosing Conflicts of Interest

5. When Sunlight Fails to Disinfect: Understanding the Perverse Effects of Disclosing Conflicts of Interest

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