Marketing Self-Improvement Programs for Self-Signaling Consumers-Reference-Cited by-同舟云学术

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Marketing Self-Improvement Programs for Self-Signaling Consumers

Published:2018-11 Issue:6 Volume:37 Page:912-929
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Schaefer Richard¹,Rao Raghunath Singh²^ORCID,Mahajan Vijay³

Affiliation:

1. Rutgers Business School, The State University of New Jersey, Newark, New Jersey 07102;

2. McCombs School of Business, University of Texas at Austin, Austin, Texas 78712;

3. McCombs School of Business, University of Texas at Austin, Austin, Texas 78712

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference69 articles.

1. Learning Self-Control *

2. Self-control in peer groups

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions;Management Science;2023-04

2. Flying with a net, and without: Preventative devices and self-control;International Journal of Research in Marketing;2020-09

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