Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
Author:
Affiliation:
1. The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mnsc.2016.2473
Reference59 articles.
1. Research Note: Customer Intimacy and Cross-Selling Strategy
2. Are Reservations Recommended?
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4. Customer Channel Migration
5. When Promotions Meet Operations: Cross-Selling and Its Effect on Call Center Performance
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