1. Cass Business School, City, University of London, London EC1Y 8TZ, United Kingdom
2. Leeds School of Business, University of Colorado Boulder, Boulder, Colorado 80309
3. Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213
4. Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213; and Legendary Entertainment, Burbank, California 91505
5. Marketing Department, Questrom School of Business, Boston University, Boston, Massachusetts 02215