Fixed vs. Flexible Pricing in a Competitive Market
Author:
Affiliation:
1. Cardiff Business School, Cardiff University, Cardiff CF10 3EU, United Kingdom
2. UCL School of Management, University College London, London E14 5AB, United Kingdom
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
Reference41 articles.
1. Research Note—Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes
2. Price Stickiness and Customer Antagonism*
3. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
4. Consumer Perceptions of Price (Un)Fairness
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