Mobile Targeting Using Customer Trajectory Patterns
Author:
Affiliation:
1. Stern School of Business, New York University, New York, New York 10012;
2. Heinz College, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213;
3. Smeal College of Business, Penn State University, University Park, Pennsylvania 16802
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
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