How Targeting Affects Customer Search: A Field Experiment
Author:
Affiliation:
1. Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mnsc.2016.2447
Reference29 articles.
1. Advertising Content
2. E-Customization
3. Reducing Buyer Search Costs: Implications for Electronic Marketplaces
4. External Search Effort: An Investigation Across Several Product Categories
5. Frictionless Commerce? A Comparison of Internet and Conventional Retailers
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