The Impact of Time Shifting on TV Consumption and Ad Viewership-Reference-Cited by-同舟云学术

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The Impact of Time Shifting on TV Consumption and Ad Viewership

Published:2019-07 Issue:7 Volume:65 Page:3216-3234
ISSN:0025-1909
Container-title:Management Science
language:en
Short-container-title:Management Science

Author:

Belo Rodrigo¹^ORCID,Ferreira Pedro²,Godinho de Matos Miguel³^ORCID,Reis Filipa³^ORCID

Affiliation:

1. Rotterdam School of Management, Erasmus University, 3062 PA Rotterdam, Netherlands

2. Heinz College and Department of Engineering and Public Policy, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

3. Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, 1200-781 Lisbon, Portugal

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Management Science and Operations Research,Strategy and Management

Reference21 articles.

1. Naiveté, Projection Bias, and Habit Formation in Gym Attendance

2. Platform Siphoning: Ad-Avoidance and Media Content

3. Two-Stage Least Squares Estimation of Average Causal Effects in Models with Variable Treatment Intensity

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1. Dreaming of seamless interfaces: media and friction from the feuilleton to personal computing;Information, Communication & Society;2024-05-17

2. More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior;Journal of Marketing;2024-03-20

3. No such thing as a free movie? Cross-country evidence on the potential impact of AVOD streaming services;Journal of Cultural Economics;2024-02-27

4. Multiple Relationships between Streaming and Linear TV: Examining Media Substitution Theory Using Big Data;Journal of Broadcasting & Electronic Media;2023-08-08

5. When Less is More: Content Strategies for Subscription Video on Demand;SSRN Electronic Journal;2023

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